The 25th BREAD & BUTTER – tradeshow for selected brands, which took place from 6-8 July, 2011 for the fifth time on the historic grounds of the Berlin-Tempelhof Airport, is reporting outstanding results. The tradeshow, which started out in 2001 as an off-show for selected brands in Cologne, celebrated its ten-year anniversary under the motto ‘THE BREAD & BUTTER SUPERSHOW’.

BREAD & BUTTER presented another balanced and strong exhibitor portfolio, distinguished once again by an increase in quality. Around 580 exhibitors, the leading, market-relevant brands, labels and designers of the Street and Urbanwear market, attended the leading international tradeshow, where they presented their new collections for the Spring/Summer 2012 season to the professional audience.

Karl-Heinz Müller, Managing Director of BREAD & butter GmbH: “It’s not only named ‘Supershow’, it really was a super show! I’m extremely satisfied with the event, and both visitors and exhibitors were able to report excellent results at BREAD & BUTTER. To sum it all up, the expectations, realisation and results of BREAD & BUTTER stand for ‘best brands, best buyers, best business’!”


The BREAD & BUTTER SUPERSHOW reported the highest number of visitors since the return of BREAD & BUTTER to Berlin. Approximately 60% of foreign professional visitors from around 100 countries guaranteed the continued international flair at BREAD & BUTTER. There was a distinctive rise in the number of visitors from BeNeLux, Scandinavia, Great Britain, Austria and Switzerland. Visitor numbers from Eastern European countries including Russia increased significantly. Professional visitors from North America were, as usual, strongly represented at BREAD & BUTTER.


Bread & Butter 2011

Bread & Butter 2011

Bread & Butter 2011

Bread & Butter 2011


If you want to see more pictures of the Bread & Butter Exhibition 2011, Click HERE

During those 3 days

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