Spanish model Sita Abellan, winner of the Fresh Faces 2011 Contest has been chosen for the recent LOEWE ORO collection campaign.
We met Sita last November when we shot “Step In”, our Not Just Fashion TV show about Fresh Faces Contest powered by Model Management.
Have a look at this fresh campaign shot in Madrid:

Do you like this Loewe Video? Feel free to let us know your point of view using the FB comment box at the bottom of this post.

1- Natalia Crespo del Valle: No me gusta nada y creo que si se querían cargar el prestigio e imagen de la marca no lo han podido hacer mejor. Este anuncio no es Loewe y mucho menos me transmite clase, tradición o saber hacer. Es más, no lo han sabido hacer. Es simplemente ridículo, absurdo. I totally DISLIKE it.
2- Chiara Pavan: No me gusta. Entiendo el intento de rejuvenecer la firma, pero dirigirse a los modernos y tan jovenes, destruye los valores de Loewe. El estilo de vida tan naif que quieren vender también choca mucho con la realidad, que si que es una firma…
3- Leslie Amadio: Coming in with no perception of the brand, understand I’m an American & not the world’s biggest fashionista…more of a words+music-ista!, my take away on Loewes is this: cool+classic+fun&free. the spirit of life I aspire to be. And, I agree, the “secret to a good kiss is to be in love” and when you add “mucho bueno vino” and in Espana, it’s easy to fall in love…sealed with a kiss. Well done!

See the next video when Sita won the Fresh Faces final contest:


See the full show of Fresh Faces final contest:

Sita Abella having a burger during Fresh Faces Final Contest

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